Solari's flip clocks revolutionized the way we visualize time and marked the history of industrial design from the 1960s onwards.

In a global market where everything changes quickly, Solari looks to its past, to its corporate soul and to the perfect and unchanged technology of watches for 50 years, the paddle roller. From this vision Solari Lineadesign was born.

Today with Solari Lineadesign those same watches are back in production to enter homes, offices and spaces all over the world as symbols of Italian "know-how".

Solari Lineadesign celebrates the iconic products of the past and projects itself into the future: technological competence, creative spirit and Made in Italy perfection are the fundamental values ​​for developing new projects dedicated to displaying and sharing time.